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The Lead Gen MachineThe Lead Gen Machine
Now booking Q3 capacity for trades operators

Predictable revenue, engineered.

We build the lead generation, follow-up, and conversion machine that replaces referrals and guesswork with measurable monthly pipeline, for plumbing, HVAC, roofing, and other high-ticket local operators doing $50k–$1M+/mo.

Take Lead System AssessmentSee the machine in motion
Lead flow · last 30 days
live
Ads + SEO
12,480
Leads
1,184
Contacted < 60s
1,142
Booked
412
Won
187
Cost / booked job
$58
−42% YoY
Speed-to-lead
38s
median
Pipeline / mo
$486k
+62%
Operators run on these numbers
12,400+leads generated last 12 mo
$58avg cost / booked job
38smedian speed-to-lead
62%avg pipeline lift in 90 days
187jobs won last 30 days
$486kpipeline / month
2.6×lead volume vs. baseline
How the machine works

From the first click to a booked call.

Five engineered stages that replace referral luck with a measurable, weekly pipeline you can scale.

The machine · scroll →
01 · Capture

Every channel, one inbox.

LSA, Google Ads, GBP, SEO, Meta, YouTube and your existing site funnel into a single tracked stream, phone, form, chat, click-to-text.

Channels live
8
Paid search92%
Local SEO + GBP78%
Retargeting64%
02 · Qualify

AI scores intent in 60 seconds.

Job type, urgency, budget signals, owner-vs-renter, insurance flags. Junk gets archived. Gold gets routed straight to a CSR.

Median triage
38s
Spam filter96%
Intent score84%
Budget detect71%
03 · Contact

First call in under a minute.

Simultaneous call + SMS + email. Voicemail-drop fallback. 14-touch nurture cadence keeps working while your CSR is on another line.

Contact rate
92%
Speed-to-lead < 60s94%
After-hours capture88%
Multi-touch reply76%
04 · Convert

Booked jobs, not just leads.

Calendar handoff, confirmation cadence, no-show recovery and won/lost attribution feed back into the model, every week.

Booked / mo
412
Show rate82%
Close rate41%
Avg ticket lift27%
05 · Compound

$486k pipeline / month.

Service-plan attach, post-job upsell, review automation. Every closed job feeds the next quarter's compounding revenue.

Pipeline / mo
$486k
Plan attach64%
Review velocity81%
Repeat revenue58%
Keep scrolling
Industries we operate in

Built for high-ticket local operators.

We work with companies already doing $50k–$1M+/mo who are ready to replace referral dependency with a measurable lead-gen system.

Plumbing

Emergency + service plans

$112 avg cost / booked job

HVAC

Tune-ups, replacement, IAQ

4.2x ROAS, 90-day rolling

Roofing

Residential + insurance work

$38 cost / qualified inspection

Home services

Remodel, electrical, paint, pest

62% pipeline lift in 90 days

Land services

Tree, lawn, hardscape, excavation

3.1x booked-job rate

Elective medical

Med spa, aesthetics, wellness

$72 cost / consult booked

Dental

GP, ortho, implants, cosmetic

5.6x ROAS on new-patient ads

Window companies

Replacement, install, energy retrofits

$94 cost / in-home estimate

Other high-ticket trades

Solar, pools, foundation, garage, more

Custom-tuned playbook in 14 days
How the machine adapts

Same engine. Tuned for your trade.

The offer, channels, and follow-up sequences are built around how each industry actually buys, not a generic agency template.

Plumbing

Adapted system

Built for emergency volume + service-plan retention.

Lead offer

$49 diagnostic + same-day dispatch guarantee

Channels
  • Google LSA
  • Search ads (emergency intent)
  • Local SEO + GBP
Follow-up

Inbound call routing → AI triage → live dispatch in <60s. SMS confirmation + tech-on-the-way ETA.

$112
Cost / booked job
71%
Booked rate
+38%
Avg ticket lift
Plumbing FAQ

Inbound rings hit the dispatcher in under 10 seconds. After-hours go straight to AI triage, then the on-call tech via SMS + voice, no missed midnight burst pipes.

Book a plumbing callCase studies

HVAC

Adapted system

Tune-up funnels that pre-sell replacement systems.

Lead offer

$89 precision tune-up → IAQ + replacement upsell path

Channels
  • Seasonal paid search
  • Meta retargeting
  • Direct-mail → landing page
Follow-up

Lead → instant SMS booking link → automated reminders → post-visit financing offer + review ask.

4.2x
ROAS (90-day)
11%
Tune-up → replacement
$612
Cost / install
HVAC FAQ

Spring/fall tune-up funnels load the calendar before the peak. Off-season we shift spend to IAQ + maintenance plans so techs stay billable in shoulder months.

Book a hvac callCase studies

Roofing

Adapted system

Inspection-first funnels for residential roofing + insurance work.

Lead offer

Free 21-point drone inspection + insurance-claim concierge

Channels
  • Google LSA + Search
  • Meta inspection ads
  • YouTube + Meta video
Follow-up

Form fill → AI qualifier (homeowner, age of roof, insurance) → calendar dispatch + SMS reminders.

$38
Cost / inspection
27%
Inspection → contract
$14.8k
Avg job size
Roofing FAQ

Inspection-first creative, neighborhood-level targeting around recent jobs, and aggressive disqualification on the form so reps only chase real homeowners with aging roofs.

Book a roofing callCase studies
Real client · last 90 days

Numbers from a live account, not a pitch deck.

$3k/month in ad spend across 6 channels. Here's what 90 days on the machine actually produced.

213
Meta leads
in the last 90 days
104
Booked calls
$114 per booked call
79
Closed deals
~$544 per job
$43k
Revenue generated
on $9k ad spend
$430
Profit per job
after media + fees
149
Reviews captured
via automated follow-up
Channels runningMeta AdsGoogle AdsWebsiteFacebookInstagramYouTube
ROI calculator

See what the machine could be worth to you.

Plug in your current numbers. We'll project what the same operation looks like running on a tuned lead-gen system. Conservative benchmarks, not guarantees.

Your trade

Defaults pulled from emergency-volume plumbing shops (6–15 trucks).

From all sources today.
%
Booked-to-won percentage.
$
Revenue per closed job.
$
Ad + agency cost ÷ leads.
Projection · 12 months
Engineered benchmarks
Booked jobs / mo
87
from 26
Monthly revenue
$48k
from $14k
Annualized lift
$388k
+$388k new
Monthly revenueSide by side
Today$14k
With the machine$48k
ROAS
12.3x
Net ROI
3619%
Added leads / mo
114
Effective cost / lead
$21
Your potential
$388k added in 12 months
Based on the inputs above. Want a custom plan to actually capture it?
Take Lead System Assessment

Estimates use industry benchmarks: 2.4× lead volume, +25% relative close rate from sub-60s response and AI qualification, and 45% lower cost per lead from channel optimization. Your actual results depend on offer, market, and operational fit.

Lead loss calculator

How many leads are silently bleeding out of your pipeline?

Most contractors lose 60–80% of inbound leads to slow follow-up and after-hours blackouts. Plug in your numbers, see the cost.

Your current state

Avg response time35 min

Time from form fill / call to first human reply

% of leads after-hours / weekends45%

Leads that arrive when no one's picking up

Leads lost / month
57
Missed booked jobs
15
Revenue left on table
$8,056
Contact rate comparisonHigher is better
Your team @ 35 min30%
The Machine @ <60s, 24/778%
Current booked / mo
5
With the Machine
20
Projected 12-month loss
$97k

That's revenue your competitors are booking while your leads wait. We close the gap in 14 days.

Stop the bleed, book a call
Interactive pipeline

Toggle the variables. Watch the pipeline change.

Flip each operator on or off to see exactly which lever drives outcomes for your shop. Lead volume comes from the calculator above.

Operators

4/4 active

Toggle anything off to see the cost of skipping that operator.

Inbound leads71
Contacted70
Qualified56
Booked46
Showed34
Closed11
Closed jobs / mo
11
Revenue / mo
$6,231
Leads lost at intake
1
Why operators switch

What you get here that you don't get anywhere else.

Built for emergency volume, not generic agency clicks.

Plumbing capability
Referrals only
Generic agency
The Lead Gen Machine
Emergency call routing in <10 seconds
After-hours AI triage → on-call tech SMS
Service-plan attach automated post-job
ServiceTitan / Housecall Pro 2-way sync
Cost-per-booked-job reporting (not clicks)
Owns Google LSA bid + dispute management
No long contracts
0+
Active operators
0
Leads generated
0+
5-star reviews
0
Documented case studies
Proof, not promises

Real shops. Real numbers. Drag to see what changed.

Four operators, four trades, one system. Filter by yours.

Loading case studies…
Picked for your trade

Skip the scroll. Here's what's most relevant.

The assistant picks 3 destinations based on your trade. Tell it more in the chat to refine.

Service area

We operate nationally, currently in 30+ metros.

We take on a limited number of operators per metro to keep close-rate data clean and avoid putting our clients in a bidding war with each other.

Loading coverage map…
30+
Metros covered
22
States with active clients
6
Open seats this quarter
Built on platforms operators already trust
  • Google PartnerAds & Analytics certified
  • BBB A+Accredited business
  • Meta Business PartnerLead-gen specialty
  • ServiceTitan friendlyNative CRM piping
  • PHCC vendorTrusted by trade associations
Free Field Guide

The 7 leaks killing your local service pipeline.

The exact playbook we install for plumbing, HVAC, and roofing operators, plus a 30-day fix-it sequence you can run yourself.

  • Sub-5-minute response wiring
  • 14-day nurture branched by source
  • Post-estimate 7-day follow-up
  • Quarterly cold-list reactivation

Where should we send it?

No drip sequence unless you ask. One PDF, one email, done.

Common questions

The stuff you actually want to know.

Straight answers, pricing, timelines, what happens if it doesn't work. Click a question to expand. Some open follow-ups underneath.

Call Text Book