Field Notes
Operator playbooks for owners who want a real machine.
Tactics, benchmarks, and post-mortems from inside the pipelines we build for home-services operators. No fluff, no theory, just what is working right now.
Operations5 min read
The 3 Numbers Every Home-Services Owner Should Track Weekly
Forget the 40-metric dashboard. These three numbers tell you everything about pipeline health and what to fix first.
Read the playbookPaid Media8 min read
Google LSA vs Google Search Ads: Which Channel Wins for Home Services?
LSA and Search Ads pull different levers. Here is when each one wins, the unit economics to watch, and how to run them together without overlap.
Read the playbookLead Generation6 min read
Speed to Lead: Why the First 5 Minutes Decide the Deal
Inbound leads decay fast. Here is the operator playbook for sub-5-minute response, and the exact stack that makes it automatic.
Read the playbook